Speaking & Workshops

Speaking &
Workshops

Bringing the Intelligence = Cognition × Computation Framework
to Your Organization

by Tobin Wazzan

Five Talks. One Framework.

Each talk is built around I = C × C and adapted for its audience. All are available as standalone keynotes or paired with the half-day workshop.

Talk 01

The Multiplication Advantage

How companies that multiply their people consistently outperform those that automate them. The formula explains why — and what leaders can do starting Monday.

For business conferences and leadership summits

Talk 02

Building the Scarce Factor

Why schools should teach judgment, not memorization. How the formula reshapes the purpose of education for the AI age — and what classrooms must build now before computation makes the rest obsolete.

For education summits and university leadership

Talk 03

The Cognitive Crisis

The retirement of earned knowing — and how to capture it before it walks out the door. A talk about institutional cognition, key-person risk, and the workforce development decisions that will define the next decade.

For trade associations, manufacturing, and workforce development

Talk 04

Indispensable: Your Career in the Age of AI

A direct conversation with the generation graduating into an automated entry level. How to build what AI cannot replace — and why the first job is just the first deposit in the cognition account.

For universities, career events, and youth conferences

Talk 05

The Partnership

AI and human judgment as multiplication, not competition. Real scenarios from healthcare, finance, and public safety show what the formula looks like when it works — and what it costs when it doesn't.

For industry-specific conferences

Indispensable — The Workshop

A half-day working session that moves the formula off the page and into your organization's actual roles, training programs, and team structures.

What Participants Do

Five Exercises. Real Work.

  • The Naming Test — a room exercise that reveals how framing changes the fear
  • Department intelligence audit — mapping where cognition and computation actually live
  • Role redesign using the formula — one role rebuilt from scratch
  • Training program evaluation — shifting the balance toward cognitive capacity
  • 90-day action plan — three commitments with owners, deadlines, and metrics

What Participants Leave With

Deliverables, Not Just Slides.

  • Workshop summary with all team outputs digitized
  • Organizational intelligence audit template (spreadsheet)
  • 90-day action plan tracker with shared accountability
  • Recommended reading — the book, chapters flagged by role
  • 90-day follow-up session — virtual check-in on action plan progress

Format Details

Half-Day. High Impact.

Duration

4 hours with breaks

Capacity

15 – 40 participants

Format

In-person or virtual

Best For

Leadership & HR teams

"By the end, your team will have a concrete plan for building cognitive capacity — and the formula to guide every AI adoption decision going forward."

Agenda

Hour 1

The Framework

The Naming Test, two kinds of knowing, the formula explained with live examples

Hour 2

The Audit

Mapping cognition, computation, and their interface across your department

Hour 3

The Redesign

Rebuilding one role and one training program using the formula

Hour 4

The Action Plan

Three 90-day commitments per team, each with an owner and a success metric

Every engagement is customized.
These are the starting points.

Format Duration Investment
Half-Day Workshop — Single Team 4 hours $5,000 – $8,000
Full-Day Workshop — Cross-Functional 7 hours $10,000 – $15,000
Keynote + Workshop Combo 1 hr keynote + 4 hr workshop $12,000 – $18,000
Virtual Workshop 3 hours (compressed) $3,500 – $5,000
Workshop + 90-Day Follow-Up + 90-min virtual check-in + $2,000

Book purchases for participants can be bundled at bulk pricing. Travel, accommodation, and AV requirements quoted separately. Contact us to discuss your event.

TW

Tobin Wazzan

Tobin Wazzan is an entrepreneur, AI automation consultant, and the originator of the Intelligence = Cognition × Computation framework. He has built businesses across the restaurant industry, franchise operations, food safety education, and sports coaching — each field teaching him something different about the kind of knowing that cannot be automated.

He wrote Indispensable for his son Khaled, who graduates into a world where the first rung of every career has been automated. The book — and every talk and workshop built from it — exists to answer the question Tobin couldn't stop asking: what do I tell him to build?

Bring Indispensable
to Your Organization

Tell us about your event and what you're looking for. We'll follow up within two business days.

Or email directly: tobin@familypickleball.com